(Entry was posted by Jim Munro on this post in the Dumb SEO Questions community on Facebook, 11/07/2016).
Negative SEO did not work in the past
Google spokesman wants you to believe negative seo did not work in the past.
Google was dragged kicking and screaming to do the right thing and has finally corrected an error made many years ago. It`s great that they finally owned up to their responsibilities but I do not know why they want to add insult to injury when saying that they do not know of a single case where toxic links worked to damage a site in the past. Legal reasons I guess.
If negative SEO did not work, why did Google have to make changes? New Penguin now works the same way that Bing has always worked.
Opinions are my own and maybe not all of our panelists will agree with me. :)
Penguin Questions & Concerns Cleared Up: An Interview With Google’s Gary Illyes
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in the Dumb SEO Questions
community on Facebook, 11/07/2016).