Dumb SEO Questions

(Entry was posted by Julius Gashumba on this post in the Dumb SEO Questions community on Facebook, 02/13/2020).

No SSL, no article, worst pagespeed insights but still rank 1st

Here`s a dumb SEO question: How does this website rank on 1st page of Google for "Boston Voice and Data" yet has no SSL, pagespeed insights is the worst I have ever seen, and they have no articles ranking anywhere and no social engagement?
Note: the link to the website has been disabled because of the possibility of being hacked..
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Michael Martinez: NOTE TO EVERYONE: The domain is legitimate. It has been hacked. Don`t click on the link.

    Search engines use hundreds of ranking signals and none of them are supposed to overwhelm all the others. Even so, many sites do quite well because of their strong backlink profiles - not just because of the PageRank-like value and anchor text those links pass, but because the algorithms can see that the links are embedded in highly qualifying content.

    SSL, page speed, and many other signals that marketers embrace don`t really affect rankings that much.
  • Julius Gashumba: Goes to show that we are actually selling hot-air in most instances. 😂
  • Mason Pelt: Julius how so?
  • George G.: did you just post a spam domain with the idea people to click on it? :O
  • Michael Martinez: As far as I can determine, that is a legitimate Website for a telecom company that has been in business since 1984.
  • George G.: its hacked tho.
  • Michael Martinez: George G. Ah. My privacy extensions must be protecting me.
  • George G.: Michael Martinez could be. if you open it with normal browser it redirects to some spammy stuff. if you open it with google user agent it works fine.
  • Michael Martinez: George G. I don`t see a redirect. I wonder if there is a smart script running as part of the hack.
  • George G.: Michael Martinez hmm thats really weird. It opened for me several times on different machines with the redirect. Now that I went to take a screenshot it opens fine.
  • George G.: yep. opened it with vpn. same thing. def hacked
  • Michael Martinez: George G. There must be some kind of detection script involved.
  • George G.: Michael Martinez yea if i open it a few times from the same browser it work fine after. probably creates cookies.
  • Michael Martinez: Come to think of it. I believe I`ve seen that page before on another site. I wonder if I need to wipe all my cookies.

    *sigh*
  • Julius Gashumba: You might wanna check you PC and browsers for malware. I found the site through a Google search and had no trouble viewing site on multiple browsers.
    PS. I use Microsoft`s Google Chrome browser!
  • George G.: yea i opened it on a fresh virtual machine with ubuntu bud. its hacked. not saying its your fault tho, just a hacked site. there are plenty. and it is normal that it appears in search, they server other cotnent for the bot.
  • Julius Gashumba: George G. I guess the ad-blocker is protecting me from seeing what you`re getting. However, I noticed a tracking code after the URL from the Facebook link - When I posted I did not use copy/paste but instead typed in the URL. Don`t know where the code is generating from.
  • Michael Martinez: Julius Gashumba Facebook adds tracking codes to all links. Perhaps that is what you`re seeing.
  • Mason Pelt: The site is clearly hacked. Probably a malicious PHP script.
  • Mal Ö Tonge: This link is Malware!!!! Why is this link still on here? it`s clearly written so to manipulate people into clicking the link. It`s malicious!
  • Michael Martinez: The site has been hacked and I`ve seen that hack on other sites NOT linked to here. The domain itself is legitimate.

View original question in the Dumb SEO Questions community on Facebook, 02/13/2020).