(Entry was posted by Chris Greene on this post in the Dumb SEO Questions community on Facebook, 04/30/2020).

Multiple H1 tags containing the same keyword

Hi Guys, if a page has multiple h1 tags containing the same keyword or close variation would you recommend removing one of the h1 tags and shifting it to a h2 tag? Also would you classify this as a high, medium or low technical issue?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Michael Martinez: It depends. I would be inclined to classify it as a low technical issue if you`re only talking about a small number of extra headings.
Rienzi Mosqueda: For starters I think you should stick to 1 H1.
Dave Elliott: Not been an issue since html5 in terms of development and Jon Mueller recently re-confirmed that it`s fine for Google as well https://searchengineland.com/multiple-h1s-wont-get-in-the...
Richard Hearne: Low. In all but very limited edge-cases.
Stockbridge Truslow: Technically, most pages shouldn`t have multiple h1 tags - though there are exceptions. Realistically, it doesn`t really matter.

Sharing keywords between the headings doesn`t really matter (or even same keywords in different pages) - what matters is the "meaning" or "intent"

Commercial Roofing Services
Residential Roofing Services

Both of those have the same keywords of "roofing services" but have different meanings and purpose.
Ryan Jones: maybe. do they make sense in the context of the page? Use headings for page layout where they fit with the elements on the page, not for SEO.