Keyword/key-phrase positions in SERPS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Chase Reiner: Semrush
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  Tony McCreath: If you own the site, Google Search Console - Search Analytics
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  Chase Reiner: Picture?
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  Neil Cheesman: Interestingly... one key phrase (of a website I own) displays position 7 to 27! (in the Search Console) Does everyone experience this type of rolle-rcoaster with key-phrases?
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  Chase Reiner: I see the resemblance
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  Chase Reiner: I was wondering what kind of data filters you`re applying (date, keyword, landing page, etc)
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  Neil Cheesman: oh...
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  Chase Reiner: Avg position doesn`t look like it`s fluctuating that much?
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  Neil Cheesman: seems to go from 7 (11th sept) to 27th 11th Nov) or am I missing something... or is this normal to see spikes of a change in serps position... it certainly doesn`t `appear` that much in `reality`
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  Neil Cheesman: does this help? not sure what numbers on the left/
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  Chase Reiner: Well I can`t really see numbers on the left so I couldn`t tell you
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  Neil Cheesman: Blue - Clicks Red - Impressions Ave CTR - Orange Ave Pos - Green Search by appearance.... that is one selected keyword Date range 90 days this has been a Page 3/2 ranked keyword for quite a few months
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  Chase Reiner: That`s not the numbers on the very left of the graph
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  Chase Reiner: Search numbers
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  Chase Reiner: Either way, if your position truly is fluctuating from second or third to first page and you`re not making any changes it might have to do with the new updates googles coming out with, it also really depends on the query
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  Chase Reiner: Major updates include possum and the new mobile update that`s indexing the mobile version of your site instead of desktop. I cover both of these on my YouTube channel if you`d like to see them
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  Neil Cheesman: Thanks... yes of course...
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  Neil Cheesman: I have downloaded this data but cannot upload an excel/csv file
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  Chase Reiner: https://youtu.be/N9iHZiPQ6yQ
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  Chase Reiner: https://youtu.be/AdyQHCJ8b6I
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  Neil Cheesman: If I see that WIX advert one more time... "if you need a website..."
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  Chase Reiner: Haha, gotta make money somehow, Neil!
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  Chase Reiner: Did any other metrics go up?
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  Neil Cheesman: Curiously the serps show around say positions 15-21 but then on a couple of occasions shot up to 7 for a day (or part of a day) and maybe lack of click-through dropped it back down... but not sure what caused it to shoot up..
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  Chase Reiner: Around that query / landing page