Selected answers from the Dumb SEO Questions G+ community.
Michael Martinez: It`s not all about link building. You think about creating content that is interesting in its own right and use non-search channels to promote that content. Creating visibility for a Website so that people see it can lead to greater SEO success, especially if you have a brandable Website. People will search for the site itself if they really like it. Those are the best queries to own because it`s very hard for other people to take them away from you.