(Entry was posted by Nes Tides on this post in the Dumb SEO Questions community on Facebook, 05/12/2016).
Can these 404 hurt my rankings organically?
I have a large classifieds site that automatically expires content after a set period of days. This is more effective than relying on users to maintain their listings. I have a sitemap.xml that is automatically generated. I`ve noticed that sometimes there is a delay in Google Search Results not updating immediately (I realize I am just a small bit in the world Google indexes) and the page referenced goes to a custom 404 page I`ve built to direct them to a new search.
Is this the optimal way to handle this scenario? Can these 404 hurt my rankings organically? Is there a better way to handle this in regards to SEO? Thanks in advance fro your help.
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in the Dumb SEO Questions
community on Facebook, 05/12/2016).