Suraj Gadage: Its good for branding exercise if your press release is getting syndicated across the right platform.
Rob Woods: nope. Don`t bother. Unless it`s on a major newswire and it`s something reporters actually might care enough about to be interested in and write a story about (which is an extremely high bar), then you "might" get a link because of the PR but links only from the PR services and sites they syndicate to are worthless.
Karin Tierney: If you get your press release out on a platform or network that distributes them then yes. It at least sends signals that legitimize the business. If you do them properly you`ll usually get a spike in traffic as well.