(Entry was posted by Patty Mantaloons on this post in the Dumb SEO Questions community on Facebook, 08/03/2017).

Looking for feedback on URL and H1

Looking for feedback on URL and H1 for an `Ask the Expert` column. Not so much from an SEO standpoint, but overall usability/branding angle. I have several Q & As on the page on various finance-related topics, with the Heading as `Ask the Expert: Topic 1, Topic 2, Topic 3, Topic 4, and more.` The URL is /ask-expert/topic1-topic2-topic-3-topic4-more/ Looks a bit spammy in the URL to me. Am I being paranoid? Should I just go with /ask-expert/14/ in the URL?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Patty Mantaloons: Normally on a multi topic page like that I definitely have H2, but in this case the questions are all in the form of block quotes about a sentence long each, with answers in paragraphs only
Michael Stricker: The URLs importance will be dwarfed by query deserves freshness, the entity`s demonstrated authority, and crawlable on-page content (even to the extent of on-page transcription and video sitemap). H2 the hell out of those additional topics and spend the effort on some PR / HARO / roundups and ego-bait for guests. : )