Dumb SEO Questions

(Entry was posted by Jim Munro on this post in the Dumb SEO Questions community on Facebook, Friday, August 29, 2014).

Google Semantic Search.

David Amerland has recently written a book, "Google Semantic Search", well received and rated at 5 stars on Amazon.

Can you give us an overview of the thinking underpinning the book and the methodology employed?

Outside of the more common semantic markup we see implemented through Schema.org such as reviews/recipes for example, have you seen measurable improvements by applying semantic markup to an object? For example, Google could obviously index a given web page and understand that the word `Brisbane` in context to the page is referring to the capital city of Queensland, Australia. If website owners were to be specific about this and annotate it with the schema for a location or say someone`s name and be explicit about it in the markup - are there gains to be had in that space?

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OUR ANSWERS

Answers from the Dumb SEO Questions Panelists.

  • Duane Forrester: You guys do know that Schema is a partnership between G, Yahoo and Bing, right? ;)
YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Jim Munro: David Amerland has recently written a book Semantic Search, well received and rated at x stars on Amazon.

    Can you give us an overview of the thinking underpinning the book and the methodology employed.

    Outside of the more common semantic markup we see implement through Schema.org such as reviews/recipies for example, have you seen measurable improvements by applying semantic markup to an object? For example, Google could obviously index a given web page and understand that the word 'Brisbane' in context to the page is referring to the capital city of Queensland, Australia. If website owners were to be specific about this and annotate it with the schema for a location or say someones name and be explicit about it in the markup - are there gains to be had in that space?
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:03:15 into the YouTube video: +

    The cuetimes listed on this page are functional while the live broadcast continues and also once Youtube has finished processing the public broadcast. Processing time varies between 6-24 hours. During this period the clip is viewable in full but the cuetimes cannot be relied on.

    If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
    
  • Jim Munro: I do now, Duane. :) ...and it was interesting to learn that it is your Bing team which maintains the physical site. BTW we have made a new clip for this question which is a little more polished. I hope you like it. You can see it at https://www.youtube.com/watch?v=t7LHYb77EC0. We`ll also add these question-by-question clips to this site under "Special Hangouts" as soon as we get time. Thank you again for joining us on this special night. I appreciate it and I am grateful for your participation.

View original question in the Dumb SEO Questions community on G+, Friday, August 29, 2014).

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