(Entry was posted by David Rosam on this post in the Dumb SEO Questions community on Facebook, 02/26/2016).

Google Adds Android Referrer Tracking For Analytics

Google Adds Android Referrer Tracking For Analytics

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs.

"Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting, " Google said. If there is no referrer parameter in the URL, Google will assign a default to separate organic installs from deeplinks (i.e. a third party referral to your Play Store listing). In the past, a referrer would only be registered if a parameter was added to the URL the user clicked to arrive at your app’s Play Store listing."? Google Adds Android Referrer Tracking For Analytics

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David Rosam: Google Adds Android Referrer Tracking For Analytics

Yesterday, Google announced on Google+ that they now support referrer tracking for Android apps. This will give Android app marketers the data on the sources of your app installs.

"Referrer tracking helps you understand the source that led users to install your app, and is used by Google Analytics and other mobile analytics platforms to provide reporting," Google said. If there is no referrer parameter in the URL, Google will assign a default to separate organic installs from deeplinks (i.e. a third party referral to your Play Store listing). In the past, a referrer would only be registered if a parameter was added to the URL the user clicked to arrive at your app’s Play Store listing."