Content Keywords section of Webmaster Tools

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Valentina Huff: Does anyone have any strategies/guidance for the Content Keywords section of Webmaster Tools/Search Console? Do you use this section in any way besides as a gauge of what Google thinks your site is about?
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  Suraj Gadage: +Valentina Huff ;We used to use it before. We usually used content keywords report to compare search queries report to get insights into how Google is interpreting the content of our client website. ;
  
  Since there are a lot of advanced tools in the market that helps us to this kind of analysis on a specific keyword and landing page level, we stopped using it. ;
  
  Tool that we use is Search Metrics content optimization tool.
  
  Hope this helps!
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  Tony “Tiggerito” McCreath: It's quite a dumb algorithm so does not reflect what Google really thinks the content is about.
  
  It can be good for flushing out hacks. If your top term is viagra, you probably have an issue.
  
  I've sometimes picked up issues with alt attributes. You may see a strange word at the top of the lists and it can be from its repeated use in images. It may highlight that the alt text should be blank, or maybe more descriptive.
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  Edwin Jonk: From the expert panel in this week's SEO Questions hangout on air on 00:19:47 into the YouTube video: https://dumbseoquestions.com/q/content_keywords_section_of_webmaster_tools +Valentina Huff
  
  If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
   ; ;
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  Greg Kristan: +Valentina Huff ;I use Bing Ads Intelligence Tool (there might be something from Google) to see what Bing see's as my website's keywords. It is an excel tool for PPC, but you can use it on any page on your site. You can compare what you rank and not rank well for on your site in terms of how Bing see's it. Might be worth a test to see if you better align Header Tags, body keywords, image alt, etc.. Hope it helps!