I`m working with a well-known restaurant group. They have 8 well-known restaurants and are trying to grow their catering side of the business. Everything is on one domain.
Their catering/events side of the business handles weddings, corporate events, and other social (non-profits/fundraising galas, etc). Some of their venues are their restaurants themselves, while others are off-site locations that exclusively use my client as the food caterer.. so each venue is a
"restaurant-group-name event venue"and is marketed as such.
They have shared with me that their focus will be on corporate & non-profit catering. BC they have a wide range of venues that can fit almost any need, they want to focus on driving leads to their general catering form (not marketing heavily on individual venues themselves), so they can then talk with the lead and match them up with the right venue option based on size, budget, interest, etc.
Any general advice or tips? I don`t want to focus TOO much on local optimization (off-site stuff) for the individual venues themselves because that will get messy, so I am optimizing for the entity of "restaurant-group-name catering & events"..there`s not a specific location for that, obviously, but a solid landing page.