Hello, I`m new to this community, here is my dumb question.
We have just found out by our SEO guy we just hired that our home page has been penalized by Google and our Home page is not being indexed. We have about 500 bad back links coming into our site. He recommends instead of trying to remove the back links, we should start fresh with another site.
My reservation against that is that we have had our domain for about 13 years and it is decently branded (not great).
I would like to know your thoughts/ opinions in doing this strategy.