Dumb SEO Questions

(Entry was posted by JL Faverio on this post in the Dumb SEO Questions community on Facebook, Thursday, May 24, 2018).

GA retention time recommendation

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • JL Faverio: oooohh that`s pretty.
  • JL Faverio: ok so it`s not an SEO question but I know you all are wondering this too so :P
  • Karin Tierney: I`m going with do not expire as well - when they roll out the features for customers to be able to delete their data you`ll need to get those implemented ASAP to remain compliant.
  • Denys Dubner: Do not expire obviously
  • Lauren Terfehr: Do not expire 👍
  • Alan Bleiweiss: Never Expire! Never Surrender! Go away EU regulations and laws, you`re drunk!
  • JL Faverio: Thank you!
  • Patty Mantaloons: The annoyingly ambiguous response is to give it an expiry time that matches how long the data needs to be retained. Easy for me to say, since I don`t really have much in the way of user or event data - just pageview
  • Randy Milanovic: If it’s old enough to collect dust, why would you keep it?
  • Jenny Halasz: I’m leaving it at default and I recommend everyone else do too unless your attorney says otherwise. https://jlh-marketing.com/faqs-about-gdpr/
  • Gina Fiedel: Thanks.
  • Michael Stricker: If you haven’t been missing user and event data older than 26 months before now, why would you change? Jenny’s right, stay in the shadow of big “G” for now.
  • Ammon Johns: A lot of the fine print of GDPR is about giving people informed choices about their data, while setting some baseline `reasonable expectations`. e.g. just because I once sent an email to a company, 10 years ago, asking a simple question, does not allow that company to keep bombarding me with ads, or even keep me in their customer databases, years later. (and which of us haven`t encountered something much like that?).The most important part really, isn`t in complying with the `reasonable standards` but in giving the `informed choice` part. You can keep customers data for decades - if they agree, have been properly informed of what data is kept and for what purpose, and have a fair system for changing or terminating that contract somewhere down the line.That`s it in a nutshell.So try not to fall into the trap of autistic thinking about how to control the data as the main issue, where managing the expectations of the person the data is about is actually usually the way to go.

View original question in the Dumb SEO Questions community on G+, Thursday, May 24, 2018).

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