Dumb SEO Questions

(Entry was posted by Jim Munro on this post in the Dumb SEO Questions community on Facebook, Monday, September 9, 2013).

Discussion: Westfield dumps Facebook ads, magazines best for conversion

Shock horror... Facebook is not the silver bullet of social media strategy

Nice to see someone realise that Facebook is not the only answer, but I wonder if it has more to do with a bad strategy mixed with bad objectives.

Westfield has had a push for online content for its businesses for a while now, but as each of these businesses sell something different, treating them as a single unit seems unwise.

Especially given the money that these businesses have to pay to Westfield to have their stores in these malls, I am curious how much effort goes into doing the best for the business rather than the Westfield brand.

H/T +Julian Peterson

 


Westfield dumps Facebook ads, magazines best for `conversion`

This question begins at 00:25:07 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:25:07
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Matt Forman: Isn&#39;t that interesting. I am sure there is more to the story though. <br /><br />I&#39;ve found that Facebook is like any other platform... With the <b>right</b> strategy and measurement of the <b>right</b> success metrics that it can perform strongly.<br /><br />

View original question in the Dumb SEO Questions community on Facebook, Monday, September 9, 2013).

Reference Links

All Questions in this Hangout