Would you put locations into the title and H1 of EACH page that you want to rank for?
For example, if I have a home page with a title and h1 focussing on the keywords:
Builders Town1 Town2 County1
then would you also make the title and h1 of *EACH* subsequent page include the location. For example (words could be made more attractive):
New Builds Town1 Town2 County1
Kitchen Fitting Town1 Town2 County1
Bathroom Town1 Town2 County1
Loft Conversions Town1 Town2 County1
Fireplaces Town1 Town2 County1
Also, would you work the location keywords into the content of EACH page either in the first paragraph "We do loft conversions in Town1, Town 2 and County" and "We install fireplaces in Town1 Town2 and County1" (obviously, the text could be written in a more natural way!!) etc and/or in an "Areas Covered" paragraph on each page?
I know that, in the past, this type of optimising each page approach has worked well for our sites but am not sure if this is now seen as spammy or whether it is still good SEO??
PS I hope it`s OK that I`ve asked another question today? A site I`m currently working on has brought both questions to mind and I`m currently rethinking all "old" practices in line with Google`s different algo changes.