Reciprocal linking.. but..
Today i humbly ask the experts for their opinions..
I have a website that reviews television commercials (not the product, the commercial for that product). I have an agreement with another webmaster that reviews the actual product to place reciprocal (nofollow) links on the pages whenever we review the same thing (I do the commercial, he does the product) - so the content is extremely relevant. We agreed to do this for the visitors (to drive traffic) who may/should find it helpful.
My question is, will this sort of reciprocal linking help or hurt with The Google? Would it be better or make any difference to use follow links instead of NoFollow?