Dumb SEO Questions

(Entry was posted by David Markle on this post in the Dumb SEO Questions community on Facebook, 02/03/2014).

Will the word "and" and the symbol "&" in the title of my web page produce the same return as related to SEO?

Will the word "and" and the symbol " & " in the title of my web page produce the same return as related to SEO? If not, which is better to use??
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • David Markle: Will the word "and" and the symbol "&" in the title of my web page produce the same return as related to SEO? If not, which is better to use?
  • eBizWebpages: Using either option will likely produce the same result. Primarily because Google generally ignores that word.
  • David Markle: That was my initial thought as well. Thank you
  • Justin Y: In most cases it's probably best to use an ampersand vs. and when writing your titles. You can use either or but personally I recommend using &. That's my opinion. 
  • Devin Peterson: I generally use "and" because I think it's easier to read as a user, but sometimes when I'm close to using too many characters I'll use "&" just to save some space. As far as keyword matching goes, I'm sure Google knows its synonymous, and as +eBizWebpages ;pointed out, it's a stop word anyway so shouldn't really matter. Also keep in mind that users usually search with "and" so if matching that phrasing could potentially help then you have a better chance with "and" instead of "&". But I'm just an amateur.
  • SeoWix: "and or &" is stop word when it comes to searches. most of the search engines ignore them. but using "&" may produce some other weird characters on most of the CMS
  • Roshan Bajaj: I agree with the +SeoWix ;.
  • David Markle: Great feedback. Very useful information and I thank all who commented to help. This was one of those overlooked items and I couldn't seem to find a clear answer on it. I appreciate the insight and your expertise. 
  • Steve Bonin: I just wanted to add here that in strict coding the & should be used to produce the &

View original question in the Dumb SEO Questions community on Facebook, 02/03/2014).

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