Dumb SEO Questions

(Entry was posted by Hugo Forster on this post in the Dumb SEO Questions community on Facebook, 08/10/2013).

Why am I outranked by lower PR, higher alexa rank, lower keyword density?

I thought i was an SEO expert, but can`t figure out why my web site is being outranked by ones with lower PR, higher alexa rank, lower keyword density of target search phrase, no meta description, and no backlinks at all!!


Search phrase is “pompano beach pipe lining company”
Here’s my page:
http://www.craftsmanpipeliningDOTcom/pompano-beach-pipe-lining-company-pipe-relining-contractor-service-trenchless-cipp-pipelinin/

Here are the competitor pages with poorer SEO, but outranking me!!
http://pipesurgeonsDOTcom/trenchless-pipe-lining-pipe-repair-company-pompano-beach-fl/

http://www.pipeliningserviceDOTcom/pompano-beach-pipelining.htm

HELP ANYONE PLEASE?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • ajay rana: It could be of better backlinks the other one mat getting
  • W.E. Jonk: You probably don't want to hear this but I think you have bigger issues then your competitors' site. I wouldn't be surprised if you are in some sort of manual penalty. For example take a look at this page: http://goo.gl/rIemPy These link pages are not something search engines appreciate [1].

    Furthermore I did some searches for your content and I couldn't find any unique content [2]. ;

    I also noticed some keyword stuffing. For example take a look at this page and number of times New York comes up: http://goo.gl/NnUO7W (I got 101 times)  ;[3]

    [1] ;https://support.google.com/webmasters/answer/66356?hl=en
    [2] ;https://support.google.com/webmasters/answer/66361?hl=en
    [3] ;https://support.google.com/webmasters/answer/66358?hl=en
  • Jackson Ertel: As above it appears there are issues you want to look at within your own site first.

    On top of that:
    PR is only an indicator of authority and doesn't directly translate to positioning.
    Them having higher Alexa indicates they are getting traffic from somewhere so interested where without links.
    Meta description DOES NOT influence position, it's to improve conversion from SERPs.
    Keyword density is not all that important and can potentially hurt as much as help.
  • Jackson Ertel: Oh I'm guessing by higher rank you mean larger number (worse ranking) so ignore that part
  • Rick Molenaar: This Whiteboard Friday might be helpfull:
    http://moz.com/blog/why-you-might-be-losing-rankings-to-pages-with-fewer-links-worse-targeting-and-poor-content

    And you should defenitely look at the issues +W.E. Jonk mentions. 
  • Lori Eldridge: I haven't looked at your site, however, Google has about 200 ranking factors that affect a website now and the ones you mentioned  ;(PR,  ;alexa rank, keyword density, meta description, backlinks) have very little influnce any more unless you over do keyword density or get spammy backlinks. Also Alexa rank is only effective if everyone has the Alexa toolbar installed and very few do. Social has a strong effect on ranking now so that needs to be a big focus and participating in Google communities helps a lot.

View original question in the Dumb SEO Questions community on Facebook, 08/10/2013).