Shirish Deshpande: Thanks George. Just curious to know whats the basis of this?
Michael Chapman: There no ideal percentage at all, I think +George Maicovschi ;is making a joke, the ideal ratio depends on the industry, the website, where the links are coming and so on.
Typically speaking unless you are spamming the site then don't worry too much about anchor variation, just try to keep exact match pretty low.
Nicolas Andrews: Hi, I would suggest 2-3 % .Be sure to the back links containing the anchor text to be good quality.
Nicolas Andrews: but before you start to build exact match anchor text I would suggest to build branded anchor text!
What`s the acceptable percentage of links with same anchor text against overall link profile? 
