What would be the best way to increase our SEO presence that can be done in office?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Hansberry CPA & Consulting, Inc.: Hello, ; I was put in charge of the company's marketing, and thought web based would be a great place to start. ; We have created Google+, facebook, and twitter accounts. ; What would be the best way to increase our SEO presence that can be done in office. ; I am hoping to move the company name up on the Google Maps results
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  Luke Ciciliano: The best way to increase the local results is to regularly add fresh content to the local page and to get your clients following the page as well as clicking the +1 button +Hansberry CPA & Consulting, Inc. . As fare as your website's SEO that depends on a variety of things. What's your company's website and how old is the site? ;
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  Hansberry CPA & Consulting, Inc.: I think it was last updated in 2012. ;
  
  http://www.hansberrycpa.com/
  
  Thank your for your help.
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  Luke Ciciliano: I just checked out the site. Refreshing the content would certainly help as well as adding more content. Remember that content will always be the most important part of seo. I saw quite a few technical things missing from the site. I would start by adding an xml sitemap. ;
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  Hansberry CPA & Consulting, Inc.: Luke, Thank you for your help. I will start to look into the site map. ; Thanks again.
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  Luke Ciciliano: No worries +Hansberry CPA & Consulting, Inc. . Let me know if you have any other questions. ;
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  Benhardt Construction & Remodeling: +Luke Ciciliano what did you mean when you said local page?
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  Luke Ciciliano: hi +Benhardt Construction & Remodeling . I'm referring to setting up a Google Plus business page as a local business.  ;
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  Benhardt Construction & Remodeling: +Luke Ciciliano  ;Ok, very well.  ;Thanks for the reply