(Entry was posted by Steven Ward on this post in the Dumb SEO Questions community on Facebook, 06/07/2018).
What strategy do you use to improve the site and give it a boost?
Looking for some advice: Let`s say you take over a niche review website that has been left alone for a few years, but is actually ranking close to page one for a few decent keywords. What strategy do you use to improve the site and give it a boost? The site badly needs a re-design, so I`m thinking to do that first. But how do I approach the pages that are close page 1 on SERPs? Completely re-write them? Change them a little at a time? Make related blog posts linking to those pages? I`m thinking to develop this as a bit of a case study. I don`t really care if the site never turns a profit, although that would be nice, of course.
View original question
in the Dumb SEO Questions
community on Facebook, 06/07/2018).