Using Keywords in ALT Tags

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  grace jolliffe: QUESTION ABOUT USING KEYWORDS IN ALT TAGS
   ;
  I use SEO by Yeost on my WordPress site and when I looked at the ; SEO result for some of the pages it said:
   ;'images on this page do not have alt tags containing your focus keyword.'
  I was told not to do this by a 'Word Press expert some time ago and I remain under the impression that it is wrong to do this. - does anyone know what this means exactly?
  If I was to use a description of the image and a keyword in the alt tag of an image of a witch for this site below it would look like this:
  witch-childrens-stories ; - is this correct?
  
  http://ballyyahoo.com/childrens-stories/
  
  
  #seo #wordpress #seotips  ;
• 
  Edwin Jonk: Using the alt attribute for images is considered best practise. However, the alt attribute should be a description of the image and not a list of keywords.
  
  But I am a little confused about the HTML. Namely, there is a div with display none and more.
• 
  Edwin Jonk: https://validator.w3.org/nu/?doc=http%3A%2F%2Fballyyahoo.com%2Fchildrens-stories%2F
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  grace jolliffe: Thanks for responding. So no keywords at all in the alt tag then? Why does Yeost tell me to include them?
• 
  grace jolliffe: +Edwin Jonk
   ;I'll be honest I don't understand this. What is a div with a display?
• 
  grace jolliffe: Sorry I meant to say I don't do HTMl I just use the wordpress and added a theme. Is there a problem in the wordpress or in the theme?
• 
  Edwin Jonk: You're welcome to join our hangout: ;https://plus.google.com/hangouts/_/stream/t2kqhb6f567hxhgpiuzbey5tkea?hl=en&authuser=0
• 
  Edwin Jonk: From the expert panel in this week's SEO Questions hangout on air on 00:23:09 into the YouTube video: https://dumbseoquestions.com/q/using_keywords_in_alt_tags +grace jolliffe
  
  If our assistance with this issue was useful to you, please consider sharing your success story so that others might benefit.
   ; ;
• 
  grace jolliffe: Thanks a million I am not familar with Hangouts but will give it a go and I appreciate your invite. +Edwin Jonk
   ;
• 
  grace jolliffe: +Edwin Jonk
  Thanks again I will take a look and I will be sure to share afterwards.
• 
  marketing Beginner: IMHO, you should fill attribute of the image plus your keyword.. but do not do keyword stuffing...
• 
  Tony “Tiggerito” McCreath: An honest description of an image would likely include keywords in a natural way.
  
  In my opinion Yoast pushes keyword stuffing too much.
  
  It's an attribute, not a tag. Do not trust any "expert" who gets that wrong. It implies they don't properly understand html.
• 
  grace jolliffe: Thanks I appreciate your comments. My problem is I have a kids stories site so I have pages like this:
  http://ballyyahoo.com/childrens-stories/
  keyword - childrens-stories
  However, the images are donkeys, witches etc
• 
  Tony “Tiggerito” McCreath: The image description should reflect what's in the image. You could add context:
  
  A mad donkey from the children's story "The Witch of Ballyyahoo"
• 
  grace jolliffe: +Tony McCreath
   ;Thank you that is really helpful.