Using 2 (or more) versions of the same content on the website

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Christine Hansen: Group expertWhy would you have the same text in more than one copy?
  
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  Ștefan Prohnițchi: Hi Christine Hansen It`s a "learning platform" that allows companies to use their branding on the content, while the core content stays the same. One of the companies would like to have organic traffic to their branded pages.
  
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  Christine Hansen: Group expertȘtefan Prohnițchi Are they able to write their own copy?
  
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  Ștefan Prohnițchi: Christine Hansen Do you mean re-writing the informational articles?
  
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  Christine Hansen: Group expertȘtefan Prohnițchi More like giving them the space to do what they think is best for their marketing.
  
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  Stockbridge Truslow: Group expertYeah - this is the direction I`d be wanting to let them go. It`s no different than any other product really. Let them describe it and market it how they choose.
  
  Also... Ideally they could show it on their own site and just link to the purchase if it is done through your site. If they are all housed on your site - then they really are duplicate content. If I have everything (but the purchase functions) on my own site, the difference is that I`m the seller/provider and that`s enough for any product to get it considered. Whether it will rank or not - that`s up to them.
  
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  James Slattery: Yes.
  
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  Michael Martinez: Group expertYes it`s possible but the more competitive the query the less likely you`d get both pages to rank.
  
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