Dumb SEO Questions

(Entry was posted by John McLeod on this post in the Dumb SEO Questions community on Facebook, 07/31/2014).

The impressions and clicks went down by 40% but the website ranks well on selected keywords, how is that possible?

Hi All,

the rankings of my website is still their (for the keywords i was tracking) but in google web master tools the impressions and clicks went down by 40%. I did not understand how is that possible?

am i doing anything wrong?
how can i know what actually happened??
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