Dumb SEO Questions

(Entry was posted by Martin Pierags on this post in the Dumb SEO Questions community on Facebook, 09/03/2013).

Strange occurence on google`s webmastertools, has anyone observed something similar or anyone an idea?


Since a while I am watching a strange occurence on google`s webmastertools:  every monday there are the most impressions of the week, not only once, every week since 2 months. But not only that: Ive got two websites and it happens on both of them.
It has got nothing to do with the number of visitors, only the impressions rise exactly and predictable on monday.
Has anyone observed something similar or anyone an idea?
#gwt #webmastertools #algorithm
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • ?ukasz Rogala: You have site about?
    And at all - GWT sucks. :)
  • Martin Pierags: its about selling myself as an entertainer.
    I know it sucks, but interesting anyway, have you recognized it as well?
  • David Kutcher: Why not look at a Monday's search volume by keyword, then look at a Friday's search volume by keyword. Some searches have search volume changes based on the day of the week.
  • Martin Pierags: Where do I have to look on that search volume? On google trends?
  • David Kutcher: No, right in Webmaster tools. On the search queries page (the one you screen grabbed) change the date range in top right to be a monday (1 day), grab the results as a spreadsheet, then do the same as a friday. Put the two sets of data side by side and see which searches seem to be the culprits.
  • Martin Pierags: But as I said above its not about search querys, its about impressions. So how does it come, that google shows on mondays at least double the amount than on other days?
  • David Kutcher: Yes, the blue line, which represents Impressions. Those impressions come from search queries, listed out below that line graph. ;

    So you might see by comparing a Monday vs. a Friday is that your #1 search query might get 500 impressions on Monday, but only 100 impressions on Friday. Well, what is the query that has such a variance in its impressions? By taking the chart of Monday's search query data and comparing it against Friday's search query data, you'd be able to find the search queries with the high level of variance that is causing that chart.
  • Martin Pierags: At first, thanks for your patience and help, +David Kutcher.
    I will work on that after looking on some mondays-querys, but Ive no conclusion yet.
  • Inthenet Marketing: +Martin Pierags
     ;I am agree with +David Kutcher . Searches do have search volume changes based on days of week.
  • Greg Baka: I see similar patterns for my sites in the US. Long ago I read that office workers play and shop on the internet the most on Mondays.
  • David Kutcher: We used to do a weekly newsletter that went out Tuesday morning. Search query impression numbers would spike on Tuesday, corresponding to the newsletter send, then taper down the rest of the week.

    On weeks we didn't send there wouldn't be a spike.
  • Martin Pierags: I have no newsletter, and I dont think that on mondays working people have more time to google for an entertainer...
    I came to believe, that maybe bots are running down the web up and down, doing search querys up on the 3rd or 4th page. Coukd that be one solution and how can I proof that?
    +David Kutcher ; +Greg Baka ;
  • Greg Baka: If it was what you suggest, then almost everybody who usually appears on the 3rd or 4th page would see the same pattern.

    Can you create a day-by-day list of the top 10 or 20 search queries and their numbers?
    If so, line up about 2 or 3 weeks worth on a spreadsheet and see if any pattern appears.

    I still think it is likely that there is something that people tend to search for on their first day back to work that triggers your listing to show up. From the picture you posted it appears that they are not clicking your listing, so if you can discover what the mystery search term is, perhaps you can alter your meta description tag in a way that results in more of those Monday searchers clicking on your listing.

View original question in the Dumb SEO Questions community on Facebook, 09/03/2013).

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