Dumb SEO Questions

(Entry was posted by Neil Cheesma on this post in the Dumb SEO Questions community on Facebook, 05/16/2017).

Stay longer on page 1 in the organic serps

Has anyone any suggestions as to how to get news items (for competitive keywords/phrases) to stick for longer on page 1 in the organic serps? For example, one news post this week - ranked at position 4 with a CTR at 9.43% - 50 impressions and 5 clicks. Stayed there for 1 day and then dropped - (now doesn`t rank in top 200) this is a common pattern for competitive key phrases. This IS for competitive search terms - but why do the terms rank well for 1 day and then drop? For lesser competitive search terms the items often stick on page 1.
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Alan Bleiweiss: News items, by nature, are based on time sensitivity. What is the competitive field like for this one - are there other, newer news posts that show up after the ones you mention drop?
  • Neil Cheesman: To reiterate, these are appearing in the organic serps and not the news block - looking at this one in particular, the items on page 1 are not all new news items - a couple are old news items (2014) and also some old posts etc. The particular post of mine that ranked for a day on page one as above - is now not in the top 200 and not even for the h1 title - it is likely that this is a syndicated news item - (just thinking to myself) which is why it may not carry on ranking - in fact there are probably about 30 urls with same/very similar content - but why is it ranking in the first place? (thinks to self - maybe I need to re-write press releases and see how they stick)
  • Alan Bleiweiss: There are too many possible causes. Just one is this - Google will often allow a new or recent post to jump up to high ranking for a period, without having the full algorithmic process used to determine a "true" ranking weight. Then the rest of the system hits, and if enough signals across the spectrum don`t support or justify high ranking, it`s gone.
  • Neil Cheesman: This is a regular occurrence - I just wonder why some items rank in the first place - maybe due to the site`s overall `authority` (my perception). Just need to figure out IF I can do anything to help keep items sticky :)
  • Neil Cheesman: For info from Ahrefs our url/domain URL 11 Domain 55 Competition on page 1 (where `content related` item has stuck) URL 9 and Domain 53 I need to delve deeper...
  • Alan Bleiweiss: trust flow, citation flow, DA, PA - these are all worthless in head to head understanding.
  • Jody Nesbitt: its google, just messing with your mind ;-)
  • David Kutcher: This is something we`re working on with a news site as well. The challenge is primarily editorial, in that you need to establish articles as pillar content and worthy of remaining near the top. Three methods: 1) have new articles on the subject link back to the article that you want to become "pillar" 2) link older, established articles on the subject to the new "pillar" piece. 3) keep that article updating fairly frequently with links and snippets to new information on the subject (within your domain as well as external)
  • Michael Stricker: Signals, authentic comments and User-Generated Content may help... on-page signals. Social promo, not for sheer SEO, but to gain the traffic that may engage, share further and maybe, just maybe, build a link.
  • Ammon Johns: Links. News and similarly topically fresh content get an automatic `boost` in Search to account for the fact that brand new pages and articles won`t have had time to get links yet. Think of it like Google awarding a temporary, honorary amount of `link authority` to new pages. But the effect is temporary. If the news is seriously hot and remarkable, Google figure it will get plenty of real links fast enough, and thus be able to stick as the artificial temporary boost expires. It`s sort of like A/B testing for Google`s results, in a way.
  • Neil Cheesman: we had an item within the past two weeks that has 800+ social shares - and has stuck on page 1 :) but with that one - I can`t seem to monetize it (grrr)

View original question in the Dumb SEO Questions community on Facebook, 05/16/2017).