Dumb SEO Questions

(Entry was posted by Edwin Jonk on this post in the Dumb SEO Questions community on Facebook, Sunday, January 11, 2015).

Relevant traffic is what matters, not an arbitrary ranking position

Every week we get questions about how to optimise the title tag. This article doesn`t look at the ranking signal of the title tag. In contrast:

" If CTR is up considerably and ranking dropped slightly, it doesn’t matter. Relevant traffic is what matters, not an arbitrary ranking position. "

Ross Hudgens focusses on A/B tests where he changes the title tags with a two weeks time interval. Therefore " if your CTR jumped considerably and average position stayed relevantly flat, congrats, you’ve almost certainly made a successful change. If your average position jumped solidly and so did CTR, you might not be able to confidently determine your test was successful. "

After explaining how to measure CTR and how to get a confidence that a new title tag is better he continues with how to generate a better title tag... 

h/t Pe lagic

 
 
Fantastic comprehensive post by Ross Hudgens of Siege Media > "How to improve Title Tag CTR by 20%+" > http://media.don.is/1BTNfIw | Some great actionable examples in this post #CTR #Optimization?
One of my favorite new actions for every new client we take on at Siege is analyzing title tags. There is still a glut of websites who are using 2005 title tag best practices, costing them significant profit in the process. Given what we know about over-optimization, Panda and the added potential that lower CTR could …
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Selected answers from the Dumb SEO Questions G+ community.

    View original question in the Dumb SEO Questions community on Facebook, Sunday, January 11, 2015).

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