Here is a "doorway pages" question.
As we know Google is about to get rid of small business sites that have dozens, even hundreds of pages about the same service in many suburbs/areas.
Such websites are very common and personally I don`t see anything wrong with them.
People that are looking for local services (locksmiths, plumbers, gardening services..) don`t care if a website of a local plumber contain many similar pages because they simply won`t browse them.
Users land on a page dedicated to a service in their area, they check testimonials etc, request a quote and that`s all. They don`t go through 5 more pages about the service in other areas, so there is no need to create each page completely different.
Google insist on creativity and I think it`s crazy to expect your local plumber or a dentist to publish creative content on regular basis.
If Google penalize little business owners just because they provide their services in many areas, what`s an alternative?
What kind of websites should those people create to please big G and still continue to rank for "plumbers in Lambeth" and similar? What`s an alternative to websites with many similar landing pages that promote the same service in many areas??