On a wordpress platform, how should a local business add customer reviews?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

• 
  CeS Inspections LLC: To the almighty Oracles of Dumb SEO questions I beseech thee
  
  On a wordpress platform, how would recommend a local business add customer reviews to their website?
  
  Create a specific page?
  Embed within target pages?
  Widget?
  
  Thanks in advance!!
• 
  CeS Inspections LLC: I was thinking of creating a post or page for "review" related keywords, the customers in this area seem to search for "home inspector review" frequently. Hoping to get ranked for that above the yelps, and angies list pages
• 
  Bob Reno: Great question. I'm not sure there is a single correct answer, but I like putting one if your best reviews as a widget that appears on all pages but then links to a full page if them. I would also rotate new ones in as they come in. 
• 
  IngaMaj Nilsson: That's the question I also search This question 
• 
  Brent Wildman: All Three
  1) You should have a dedicated page listing all of your reviews that you have received from your customers. ;
  2) On your target pages, you should have snippets or excerpts from your reviews that deal with that specific product or service that links over to the dedicated review page.
  3) On our sites we have a widget that allows users to write a review on Google, Yelp or directly to the site. This allows us to get the max amount of reviews possible and makes the whole process super simple for the user.
• 
  CeS Inspections LLC: +Brent Wildman
   ;Awesome sir, Thank you.
• 
  Bob Reno: If you want to get search traffic to that specific page, make sure both your internal links and external links to that page carry those words. So, internally, instead of just calling it "Review Page" you might call it "Home Inspector Reviews' and anchor your link accordingly.  ;Same goes for external links, make sure the anchor text reflects a combination of those words, but not always the same phrase. I would also throw in some external links to other sites that do home inspector reviews, again focusing on the anchor text in the link.  ;Google likes to see us be "good citizens of the net".
  
  And finally, try and get some social media links to your review page.
• 
  CeS Inspections LLC: Thank you very much +Bob Reno . Those are quality suggestions. Love this community!
• 
  Richard Brus: If the reviews are for seo purposes such as getting star ratings in your rich snippets meta descriptions which will also be picked up and transferred as legitimate reviews to your Google+ (local) page then you may want to try this plugin: ;http://tinyurl.com/okqenva  ;& there's also a ton of info on similar plugins on this page: ;http://tinyurl.com/pwx4doz
  
  If it's just to create social proof for your websites visitors then you may want to create a testimonial page like this ;http://tinyurl.com/p4dsg2s  ;using this plugin here: ;http://tinyurl.com/pkd4ncj
  
  And here's all the testimonial plugins you'll ever need: ;http://tinyurl.com/oo6g4se
• 
  W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:43:26 into the YouTube video: https://dumbseoquestions.com/q/on_a_wordpress_platform_how_should_a_local_business_add_customer_reviews