I am working with a publishing brand that is going to be doing two big things in the next year.
- Merging 5 different sites and brands into one cohesive "mega-site". The big challenge here (outside of tech seo of merging multiple sites into one) is merging different BRANDS
- Moving from a subscription model to a digital membership model. With tiers and paywalls.
There are lots of examples out there in terms of publishing sites with paywalls...and lots of examples out there of multi-brand sites...but I don`t know of any that have BOTH.
Definitely not marketing by imitation here, but would love some examples of publishing sites with distinct brands OR distinct categories that also include digital memberships.
Does anyone know of any examples??