Dumb SEO Questions

(Entry was posted by Kate Toon on this post in the Dumb SEO Questions community on Facebook, Wednesday, August 28, 2013).

I`ve read so much conflicting advice on - no follow links. Can you clear it up for me?

I`ve read so much conflicting advice on - no follow links. Can you clear it up for me?
For your average small business should all links be no follow? Or only paid/advertising links?

Thanks
Kate

This question begins at 00:17:31 into the clip. Did this video clip play correctly? Watch this question on YouTube commencing at 00:17:31
Video would not load
I see YouTube error message
I see static
Video clip did not start at this question

YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Luke Chapman: Only paid/advertising links. Anything that's not "natural".
  • Adriano Di Palma: Google can never really know for sure what is paid and what is not, so there&#39;s no definitive answer. In that case, it really comes down to risk management, which means no-following any really obviously paid links especially those that are sitewide and/or exact match anchor text. Those are the things that could really trigger alarm bells.<br /><br /><br /><br />But I definitely wouldn&#39;t go to the extent of no-following all external links, I don&#39;t think Google would ever want that.
  • Kate Toon: Thanks guys, that&#39;s great. Appreciate your answers and the links.
  • Kasey Moore: My sort of policy. If it adds value to the article say a source or a reference point then you should absolutely not use nofollow as it&#39;s part of the articles DNA.
  • Ranu Jain: Hi Kate,<br /><br />First of all there is nothing like no follow links just for an average small business. Algorithm updates and rules are more or less same for all the web properties.<br /><br />Everyone has given some excellent suggestions and responses. I would like to add one more here is that apart from paid/ advertising links, Google has come up with a new thing - ;“Links with optimized anchor text” in press releases need to be nofollowed. ;<br /><br />Check out this link: ;

View original question in the Dumb SEO Questions community on Facebook, Wednesday, August 28, 2013).

Reference Links