Dumb SEO Questions

(Entry was posted by Nissongo Pothik on this post in the Dumb SEO Questions community on Facebook, Thursday, January 25, 2018).

Is there much more advantages of exact domain match?

===curious to know===

For a niche site, seo benefits of exact domain match and non exact domain match. is there much more advantages of exact domain match?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Stuart Mackenzie: Don`t go exact match, brand it then your content will do the rest, exact match more detrimental these days
  • Alan Bleiweiss: Actually, exact match is NOT detrimental. NO domain name you can come up with, is detrimental unless it`s obnoxious. Exact match is perfectly normal if it`s one or a couple words. Just because a domain has an exact match domain name does not mean that site is using spam or other methods that violate Google policies. I have many clients with exact match domains that rank very well. And in fact, there is, in a very small, sense, value in having an exact match domain name, specific to the primary topic and directly related topics based on that domain`s name, as long as all other signals reinforce quality, uniqueness, and trust.
  • Rob Woods: there isn`t much advantage directly from the domain itself but I believe it let`s you get away with a little more "money" anchor text in your links or at least causes some confusion as to what is a branded anchor and which is a "money" anchor. If you sell red widgets and your brand name is Acme, it looks odd if a large % of your anchor text is "red widgets". If you sell red widgets and your brand is Red Widgets and your domain is redwidgets.com it`s more difficult for the engines to figure out if an anchor is a mention of your brand, domain, or keyword.

View original question in the Dumb SEO Questions community on Facebook, Thursday, January 25, 2018).

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