Is SEO all about marketing or proof-reading and quality enhancement of online contents?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Neeraj Kumar: Why every #SEO expert talk in terms of marketing when speaking on search engine optimization?
  Is SEO all about marketing or proof-reading and quality enhancement of online contents?
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  Christopher Shaffer: Seo is a marketing activity (the end result of SEO should be to bolster KPI's), so it generally makes sense to speak in marketing terms.
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  Wakefly, Inc.: You can use the data from SEO to make marketing decisions when talking with clients. Most of the clients you deal with are looking to build a brand or increase new or maintain current customers. The goal is never about traffic, but traffic that is actually doing something to the end goal. That is why more SEO's are talking about marketing rather than a keyword going from page 6 to page 4.
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  Jim Munro: I think SEO is about increasing sales and whatever it takes to achieve that.
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  Greg Kristan: great point +Jim Munro ;
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:46:46 into the YouTube video: https://dumbseoquestions.com/q/is_seo_all_about_marketing_or_proofreading_and_quality_enhancement_of_online_contents +Neeraj Kumar
  
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