Is it bad for SEO to use the same blog on many websites?

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Jessica Jager: My company has one main website and 5 separate "mini" website for each "division". Would it be bad for SEO to use the same blog on all the websites?
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  Federico Sasso: If you decide to take that route, you may want to leverage the canonical tag to point only one version of the blog pages, so that they wouldn't be seen as duplicate content
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  David Kutcher: I think your "SEO" is off to a weird start if you have mini sites for each division. Can't unify the experience? Remember, a significant part of SEO is the user experience once they get to your site.
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  Brian Swanick: I can't think of a case where I would recommend syndicating your own content for search purposes. We're talking about dupe content, adding canonicals, and a poor UX for what end result? Dominating a SERP? Would require spinning the content = more lame work. I'm just not sure I see it--would love to hear more details if I'm missing something.
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  Jessica Jager: It is a business consulting firm and each site is for each different division. We have a training and development site, strategic development site, coaching site, team and networking events site, and an adventure site. The only reason I asked if there is a way for the one blog to be infused with the other sites is because we do not have as much content creation as I would want. It would be very difficult to keep our company to blog for each division. Is it better to not have a blog at all on those sites than to link the main blog?
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  Masatake Wasa: Just so that it's clear: the five divisions are under five different domains, and they are quite clearly distinguished not only organizationally and internally but also in terms of branding? You're planning to set up a blog each for each division: the articles would be of general interest to all five divisions, so that each blog attached to each division will have the same articles published? Or are you setting up one blog covering all five divisions?
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  Ryan Cramer: If you are comfortable with altering a Blogger template to match your sites, why not host your blog with them? This takes care of duplication issue, as well as uses the Google network--- sorry "Blogger" network --- to improve syndication and indexing of the blog.  ;Perhaps the worst thing you can do is duplicate your blog across the sites, not because of duplication, but you dilute the content for the division sites making your specific "adventure site" about "all of the above" which contradicts all SEO practices on relative content and effects your placement negatively.
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  David Kutcher: +Ryan Cramer has a point, then load the content into your other sites via RSS/json using individual label feeds.
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  Ryan Cramer: +David Kutcher ;nice tactic using the label feeds! I am more of a programmer/developer with focus on SEO so I'd personally benefit from that technique however, how would you recommend this be accomplished by someone who uses something like Wordpress and handle the duplication issue with canonical tags?
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  David Kutcher: It depends if you're looking for the entire post to be displayed in the sub sites or just a teaser with a link to the umbrella blog to read the full post. I'd recommend option two.
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  Ryan Cramer: GMTA... I was thinking the same thing!
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  Brian Swanick: Ahhh, not having enough content among 5 sites makes sense +Jessica Jager ;. As +Ryan Cramer ;alluded, it seems like they may deserve their own blog--especially when you remove SEO from the equation and just think of who should/will be reading it. Will the customers you serve on one site get confused if all the content is served in one location?
  
  Although let's not forget that these are related businesses, in the same way that someone like +Copyblogger ;may write about internet marketing, copywriting, or web hosting...it's not too drastically different that you would be concerned with violating best practices.
  
  I think you have two options: ;
  
  1. Combine all of them onto your main site and maintain 1 blog. You can categorize the posts (or not) to help the reader's experience a little and then you will have a more controlled blogging location and not 5+ locations to worry about. ;
  
  2. Leave all of them at their current location/website and just go with it. You will have fewer posts coming out less often for each site, but unless you have a rabid community that is foaming at the mouth for content all the time, this doesn't take away from future search traffic.
  
  I actually don't think this is as much SEO question as it is UX/Community. Do what's going to serve the readers and customers the best.
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  Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:27:09 into the YouTube video: https://dumbseoquestions.com/q/is_it_bad_for_seo_to_use_the_same_blog_on_many_websites +Jessica Jager
  
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