Dumb SEO Questions

(Entry was posted by Pablo Caño on this post in the Dumb SEO Questions community on Facebook, 04/03/2014).

Is it a bad idea to have two links with the same anchor text?

I have two internal links linking to the same url. What anchor text counts? The first one, right? It is a bad idea to have two same links? Should I put the second one with nofollow? Thank you.?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Pablo Caño: I have two internal links linking to the same url. What anchor text counts? The first one, right? It is a bad idea to have two same links? Should I put the second one with nofollow? Thank you.
  • Federico Sasso: Hi. I remember an experiment a few years ago (sorry, no link found) demonstrating - at least back at the time - that only the first anchor text was associated to the destination URL, unless an URL fragment was used (i.e. the part with the #).

    Using a nofollow on the second link doesn't change the way PageRank is split, it just wastes it. So if PR flow is what you mean, better leave it followed: that way the percentage that flows through the two links is the same it would flow if the link pointing to the URL were only one.
  • Micah Fisher-Kirshner: +Federico Sasso: Is right, the experiment found that to be the case. That said, it would be interesting to know what the long-term impact is (ie: does Google always follow the same link order every time?).

    Past studies:
    http://moz.com/blog/results-of-google-experimentation-only-the-first-anchor-text-counts
    http://www.seo.com/blog/testing-link-priority-rule/
  • Federico Sasso: +Micah Fisher-Kirshner ;thank you for the links, I was looking for them :)
    Here is a third one: ;http://moz.com/ugc/3-ways-to-avoid-the-first-link-counts-rule

    >  ;does Google always follow the same link order every time?

    The crawl order of the extracted URLs cannot be determined, as the html parsing for links extraction and their crawling are two distinct and asynchronous processes; nevertheless my bet is the extraction algorithm is sequential and obeys the order of the links in the html, so a second identical link would not be added to the to-crawl queue in the first place.
  • Edwin Jonk: From the expert panel in this weeks SEO Questions hangout on air on 01:54:51 into the YouTube video: https://dumbseoquestions.com/q/is_it_a_bad_idea_to_have_two_links_with_the_same_anchor_text +Pablo Caño

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View original question in the Dumb SEO Questions community on Facebook, 04/03/2014).

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