Dumb SEO Questions

(Entry was posted by Mari Sa on this post in the Dumb SEO Questions community on Facebook, 08/11/2022).

I pulled the ranking list from Search Console

I`ve been tasked with creatingg content ideas for SEO. I pulled the ranking list from Search Console. Is this a good source to use?
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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

  • Tim Capper: Group expertSo search console is where Google has shown your sites pages for some queries.

    Its good for seeing where you are lacking to position a page, either for new content or updating current and filling in the content gaps.

    As a free tool - yes.

    I often use it to look for new content gaps.

    1d
  • Mari Sa: Tim Capper you and perry both gave me different answers and now I`m confused.

    1d
  • Tim Capper: Group expertHe said NEW

    I said, where Google has displayed your current content - so you have ideas around your content on site and content gaps.

    20h
  • Perry Bernard: Group expert+1Unfortunately Search Console cannot help show you any NEW and viable Queries that you could add to your content or build further work around. i.e. if a phrase could be good but you currently do not rank anywhere for it, this will not be revealed by Search Console. As much as I hate to say: Google Ads set with Broad Match is a great source, by looking at what Google classifies as related. Then by checking if that Search Query (not the Keyword you set) phrase or word drives engagement, or better still, conversion.

    1d
  • Mari Sa: Perry Bernard you and Tim both gave me different answers and now I`m confused.

    1d
  • Perry Bernard: Group expert+1Mari Sa not at all different, here`s why: Tim Capper is referring to Queries for which you already rank - those can be improved on. I`m referring to Queries you are yet to discover, NEW Queries, that would benefit your site and efforts. GSC is a great tool for "what is now". But tells you nothing about "what could be" from a query perspective.

    1d
  • Stephen Kaufman: Mari Sa Perry is correct in looking for search terms

    1d
  • Perry Bernard: Group expert+1Mari Sa, once you have some NEW keyword ideas, run them into actual Google searches and check out the "People Also Ask" element in the search page for ideas around commonly occurring questions you could answer in your content. These are actual evidence of rarer long-tail queries that platforms like Google Ads doesn`t work so well for as an experiment and research tool.

    1d
  • Matt Brown: GSC will help improve keywords you already rank for but unfortunately not new ones - as others have stated.

    I recommend Google Keyword Planner to get ideas and volume. If you have the budget, get semrush, it`s more intuitive.

    Here for questions.

    1d

View original question in the Dumb SEO Questions community on Facebook, 08/11/2022).