I said, where Google has displayed your current content - so you have ideas around your content on site and content gaps.
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Perry Bernard: Group expert+1Unfortunately Search Console cannot help show you any NEW and viable Queries that you could add to your content or build further work around. i.e. if a phrase could be good but you currently do not rank anywhere for it, this will not be revealed by Search Console. As much as I hate to say: Google Ads set with Broad Match is a great source, by looking at what Google classifies as related. Then by checking if that Search Query (not the Keyword you set) phrase or word drives engagement, or better still, conversion.
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Mari Sa: Perry Bernard you and Tim both gave me different answers and now I`m confused.
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Perry Bernard: Group expert+1Mari Sa not at all different, here`s why: Tim Capper is referring to Queries for which you already rank - those can be improved on. I`m referring to Queries you are yet to discover, NEW Queries, that would benefit your site and efforts. GSC is a great tool for "what is now". But tells you nothing about "what could be" from a query perspective.
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Stephen Kaufman: Mari Sa Perry is correct in looking for search terms
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Perry Bernard: Group expert+1Mari Sa, once you have some NEW keyword ideas, run them into actual Google searches and check out the "People Also Ask" element in the search page for ideas around commonly occurring questions you could answer in your content. These are actual evidence of rarer long-tail queries that platforms like Google Ads doesn`t work so well for as an experiment and research tool.
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Matt Brown: GSC will help improve keywords you already rank for but unfortunately not new ones - as others have stated.
I recommend Google Keyword Planner to get ideas and volume. If you have the budget, get semrush, it`s more intuitive.