Dumb SEO Questions

(Entry was posted by Toka Janelidze on this post in the Dumb SEO Questions community on Facebook, Thursday, March 8, 2018).

I need brief explanation of how Google automatic penalty works

I need brief explanation of how Google automatic penalty works.

Let`s say the website got automatic penalty due to low quality links.

1)The penalty will be removed after some time if links are still there? Or link removal/disavow is required to EVER recover?

2)If the website will get high quality links will they have same effect they would have on penalty-free website?

3)Does the website only looses current rankings or is kept down for some period of time and will not rank well no matter what?

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Selected answers from the Dumb SEO Questions G+ community.

  • Gerry White: why do you think you have a penalty ? the reason I ask this is often people make assumptions about these sort of things - if you do have an algorithmic penalty, it tends to disapear once you have resolved issues - however it would be good to know why you think there is an issue, are you using Sistrix or SearchMetrics to track the drop ?
  • Michael Martinez: There is really no such thing as "an automatic penalty". A penalty is a manual action where a Google Webspam team member flags your site in their system. The penalty prevents the site from ranking for anything. The "automatic" adjustments from algorithms like Panda (on-page quality) appear to adjust a page`s final Information Retrieval (IR) score for a given query, perhaps by adjusting the (internally computed) PageRank value up or down (the mechanism of adjustment has never been disclosed by Google). A link assessment algorithm like Penguin (4.0) may assign some sort of negative or positive adjustment to the PageRank value passed by a link, or it may simply flag the link to be ignored. According to Google, you can compensate for a lot of bad links with a lot of good links (although they recommend against building links for the sake of influencing search results, as that violates their guidelines and could lead to a manual action).

View original question in the Dumb SEO Questions community on G+, Thursday, March 8, 2018).

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