Dumb SEO Questions

(Entry was posted by Chuck Bolotin on this post in the Dumb SEO Questions community on Facebook, Wednesday, December 24, 2014).

How to write a title tag for content containing compound ideas?

How should I write a title tag for content containing compound ideas?

I have a Q & A section of my site, where there could be a question like “What are the best and worst things about living and retiring in Boquete?”

The question becomes the H1 tag.

The reason I write the question this way is that I want to rank for the following keywords:

Best things about living in Boquete
Worst things about living in Boquete
Best things about retiring in Boquete
Worst things about retiring in Boquete

How should I write the title tag??

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Chuck Bolotin: How should I write a title tag for content containing compound ideas?

    I have a Q & A section of my site, where there could be a question like “What are the best and worst things about living and retiring in Boquete?”

    The question becomes the H1 tag.

    The reason I write the question this way is that I want to rank for the following keywords:

    Best things about living in Boquete
    Worst things about living in Boquete
    Best things about retiring in Boquete
    Worst things about retiring in Boquete

    How should I write the title tag?
  • Greg Baka: Typical target for the number of characters in a Title tag is 55. So either of these would cover your desired phrases:

    <b>All about living and retiring in Boquete | Best &amp; Worst</b>

    <b>Living and retiring in Boquete | The best &amp; worst things</b>

    Couple of thoughts...
    1. Is there only one Boquete in the world? If not, you may want to add the country.
    2. How confident are you about people&#39;s use of the word &quot;things&quot; when researching? An alternative word could be &quot;part&quot; or the phrase &quot;pros and cons&quot; (replace both best things and worse things)
  • Chuck Bolotin: That was great, Greg. Thanks.  ;I appreciate your expertise and full answer. It&#39;s helped me a lot.

    There is only one Boquete in the world.

    You&#39;re right about &quot;things&quot;; its a useless word.  ;Given what you wrote, I&#39;m considering this to be the best title tag:

    Boquete living &amp; retiring: best &amp; worst

    Please critique my reasoning:

    1. I would put &quot;Boquete&quot; first because there is less competition for it then &quot;living and retiring&quot;, and my content is only about Boquete.

    2. Instead of making a separate keyword out of &quot;Best &amp; Worst&quot;, wouldn&#39;t it be better to put something like a &quot;:&quot;, so that Google knows that what follows is not a new keyword, but rather, a modifier to &quot;Boquete living &amp; retiring&quot;?

    3. What is your opinion on using &quot;&amp;&quot; or &quot;and&quot;; which is better?

    Thanks again.  ;I appreciate your insights.


     ;
  • Greg Baka: Hi  ; - ; yours changes make sense. About your questions:

    1. Good

    2. The title is BOTH for humans to read, and for the Google algorithm. It will be the primary thing people see when your search result appears, so it should make sense at a glance AND entice them to click. Use as many of your 55 characters as makes sense. I assume your customers are older, which means they are trained to read a sentence-like structure, so I suggest this sort of change:
    Boquete living and retiring. The best and worst. ; (48)
    Boquete - living and retiring. The best and worst. (50)
    Boquete living and retiring. The best and worst things. (55)

    3. I only use &amp; when I have to (when I hit 55 characters), or when it is normal, like in &quot;Johnson &amp; Johnson&quot; or &quot;Bartles &amp; James&quot; or &quot;Turks &amp; Caicos&quot; or &quot;Smith &amp; Wesson&quot; ; ;-)

View original question in the Dumb SEO Questions community on Facebook, Wednesday, December 24, 2014).

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