Selected answers from the Dumb SEO Questions Facebook & G+ community.
Dave Elliott: You need to be in the top 5 of that query and you need to answer the question in a concise manor. Other than that it is difficult to find patterns.
Jason Chong: Dave Elliott I also think that you need to be highly ranked internationally. I haven’t observed much local relevance to these results. Have you observed that at all?
Dave Elliott: rarely do any local stuff tbh everyone i work with is national/international
Dixon Jones: Well - I have no idea what mezcal means... but I am guessing if I DID know, I wouldn`t be asking that question :)