how to rank for misspelled branded term or keyword.

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Ehtesham Shaikh: Hello Everyone,
  
  Need few effective opinion on how to rank for misspelled branded term or keyword.
   ;I have a site called  ;"Example" (www.example.com) and people also search for Ezample or Exampal and i am not ranking in top 100 for those term. What could be the best ethical possibilities to rank. ;
  
  PS: Can not add misspelled keywords in meta tags
  Cannot add a separate page.
  
  Eagerly waiting to hear from you!
• 
  Brett Saltalamacchia: That's a hard one, I actually have no idea other than including the misspelled keywords - but then you wouldn't want to do that. I'm waiting to see what others say about this +Ehtesham Shaikh ;.
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  PromozSEO: Do normal optimization and build the authority and trust. No need to include any misspelled keywords. Just go normal..
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  Anthony De Guzman - Toronto SEO Specialist: +PromozSEO ;is about right. Google's smart enough to put two and two together when it comes to misspellings.
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  Ehtesham Shaikh: +PromozSEO ;+Anthony De Guzman - Toronto SEO Specialist Thanks for your response, It has a monthly traffic of 15 Lakhs+, around 1000 daily social mentions, around 3% bounce rate, so i think it would be an authoritative and quite trust worthy to Google. So could you please list some more normal optimization tips to follow.
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  Anthony De Guzman - Toronto SEO Specialist: It's hard to say without actually exploring your site. You can simply follow the basic on-page SEO stuff like title, page-url, H1, alt tags -- maybe even go the extra mile and implement Schema markup.
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  Ehtesham Shaikh: Sorry mate i did not get you, did you mean that i should add misspelled keywords in Title, H1 and so on?
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  Anthony De Guzman - Toronto SEO Specialist: Nope, I meant if you have already optimized for those tags for the original keyword (with correct spelling).
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  PromozSEO: I believe that normal and natural SEO will do the job. You should use LSI keywords.
  I don't know if there are any TRICKS to rank for misspelled keywords.
  Visitors, mentions do not guarantee authority. How much % of them are organic does matter.