Dumb SEO Questions

(Entry was posted by Cassy Richardson on this post in the Dumb SEO Questions community on Facebook, Thursday, July 19, 2018).

How to optimize/show up in Google Travel Guides

Any recommendations on how to optimize/show up in Google Travel Guides, "Things to Do in ______", Google`s "Plan Your Trip" guide, etc? I can`t seem to find many resources out there.


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YOUR ANSWERS

Selected answers from the Dumb SEO Questions G+ community.

  • Tim Capper: Hi Cassy, Normally I`m the one that says anyone can do anything online, but Google travel Guides are like pissing upstream in a hurricane.These are typically based on:1) On being mentioned in a shed load of places, you literally have to be a destination.2) Based on actual visits from users 3) Based on users journeysIf you want your location included, this will depend on a shed load of people in that local visiting your location within the top 5 in that location.If you want to get in the Travel article section >> again you have to be super authoritative - its very rare that you see a random site appearing in these.Having said all that:Go ahead and still create your own on site - even though my clients are in some real competative hot spots, we still position our Things to Do, Travel Tips really well organically and benefit from a good amount of traffic, it also helps G to understand where you are located, near, best, beach, eco-friendly etc etcSo create but I would not pin my hopes on appearing in G Travel Guide
  • Cassy Richardson: I know there`s a lot outside of our control, but when doing some research a lot that SEEMS to be influencing it outside of foot traffic could be reviews, links from travel guides on sites like visit____.org or trip adviser stuff, engagement on GMB (posting events/promotions/ Q&A, etc)? So stuff like link-building, GMB engagement, review strategies, etc could be influential?
  • Cassy Richardson: also thank you so much for your response :)
  • Tim Capper: Cassy Richardson If you get mentioned in some of those places yes, for sure you have a shot.But you need to be mentioned everywhere, because 90% of all the things to do, plan a trip are all curated by Google - they need to see you mentioned everywhere.GMB ... ? Posts, Events, not available to lodging industry - I assumed you were a hotel :)And its also based on real visits from people with the Google Maps app installed on their phone - note it says "based on actual visits"
  • Michael Martinez: I agree with Tim`s assessment. Maybe for a small community you might have a shot at getting in with a new attraction. I suspect the learning algorithms behind the map system are looking at the kinds of Websites that are not easily influenced by marketers.

View original question in the Dumb SEO Questions community on Facebook, Thursday, July 19, 2018).

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