Dumb SEO Questions

(Entry was posted by Chacho Jones on this post in the Dumb SEO Questions community on Facebook, 12/20/2014).

How do I explain the benefits of SEO?

So clients are asking me about SEO and its benefits. I tell them that SEO is great however, SEO will never make their sites as popular as they them selves will. Mt question is how do I explain the benefits of SEO with out making SEO sound like a magic wand thats going to bring new business to them, and all they have to do is wait? ?
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Selected answers from the Dumb SEO Questions Facebook & G+ community.

    View original question in the Dumb SEO Questions community on Facebook, 12/20/2014).