How do I appear on the first page of google with the `long stemmed` balloon symbol and address etc

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Clement Low: I think you are talking about Google local place listing. You need to register your business there.
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  Jigar Mehta: do you have google webmaster accounts if yes then set structured data once google publish and your address will come up
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  Highland Tours Inverness: Thanks, my business is registered and verified as a business listing, has structured data, google+ business page linked to website, is authorship and publisher verified. These things have only been done in past 3/4 weeks. I have been cont
  acted by a well known online directory which is linked to the most popular search engine. For several hundred pounds they guarantee appearing 1st page, on top half with map etc. I'd like to be able to set it up myself rather than paying for it.
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  Paul M: +Highland Tours Generally speaking you should run from anyone who guarantees you first page placement for several hundred dollars!! First page placement for what, one keyword...what keyword?A long obscure keyword or a very competitive keyword?
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  Highland Tours Inverness: Indeed +Paul M I fully intend to, thanks though.
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  Ranu Jain: Google Places is a free service by Google, so there's no way to pay for a better ranking. Google Places search results are based mainly on relevance, distance, and prominence. ;
  
  For more details refer to these links: https://support.google.com/places/answer/7091?hl=en
  
  http://moz.com/local-search-ranking-factors
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  Highland Tours Inverness: +Ranu Jain ;thanks for info. great articles. ;-)