He wants to "push" his online mugshot off the first page

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  James Slattery: Look up "orm - online reputation mansgement"
  
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  Michael Martinez: Group expertYou cannot do this with only 1 Website. But any content you place on the business site should be about him exclusively (like a "founder`s biography"). If the client writes (or publishes) blog posts under his own name, you can use the archive.
  
  The image filename should use his name. Use simple ALT= text (basically, "person`s name".
  
  Add a caption that uses the person`s name.
  
  Wherever you add his name throughout the site, link to that biography page using his name as the anchor text.
  
  There is no guaranteed way to push the image off the front page of search results - and keep in mind that search results change based on device type, location, browser, etc. That said, if you can get his picture published on 10-15 sites (blogs, social media profiles, news site op-eds, etc.), you might be able to entice the search engines into displaying image galleries for his name and sort of "push" the DUI booking photo to the right. Most people won`t click on the slider buttons.
  
  Search reputation management takes a lot of time and resources. It`s not something you do by changing 1 Website`s content or design.
  
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  Michael Martinez: Group expertDepending on where the client lives, it may be possible to get Google to remove the booking photo. The client may need to consult an attorney to determine what his rights to privacy are. They vary by region, even in the United States (some states make it much easier to get this stuff taken down than others).
  
  https://www.cnbc.com/.../how-to-ask-google-to-remove-your...
  
  CNBC.COMYou can now ask Google to remove your personal data from its search results—here`s howYou can now ask Google to remove your personal data from its search results—here`s how
  
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  Rye Smith: + Twitter profile with a few posts to kick it off+ Instagram profile with username + account name very close to real name (plus location)+ Add a couple of local business listings with his full name + bookkeeping services + Fully padded out LinkedIn profile
  
  Should get most of the top spots sorted without much effort (Google my name - unique).
  
  Couple of other things you can do with regards to reputation management but those I’ve mentioned are quick, easy and able to be managed by the client.
  
  Happy to chat more if you needed some more of the advanced ideas.
  
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  Boyd Trimmell: If this was my project, I would work with someone that specializes in online rapid management.
  
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  Matt Brown: Yeah you`ll have to take a multi-site approach and include social media marketing with his name. You basically have to build a brand around his name. Fortunately, it`s not that sophisticated because the SEO on mugshot pages isn`t all that great, it`s just a bit of work because of all of the angles you have to hit.
  
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  Adam Foster: Use marketers media and pump out a ton of press release with his name in
  
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  Chris Leonard: Thanks for the feedback everyone. We found a company that specializes in reputation management for individuals as opposed to companies so hopefully this will work.
  
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  Tom Sawyer: How about using a press release about the business owner to push it down or off of page 1?I have done press releases for my clients and have seen them fill page 1 results with the publications that picked up the release. You’ll need to use a good press release service. I can have a press release written and sent out to 400 publisher’s websites. It would be picked up by several of them, and by focusing on the persons name as the main subject, it would probably dominate page 1 and push that mug shot to page 2 or down to the bottom of page 1 at minimum. $300
  
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