Dumb SEO Questions

(Entry was posted by Cassy Richardson on this post in the Dumb SEO Questions community on Facebook, Thursday, October 4, 2018).

Expanding business to another area without physical location

Schema Question

I have a client who offers catering services. They cater at specific venues (say 4 or 5). They have issues with optimizing for those locations since they don`t have a physical presence there. They`re working on adding content to the site and utilizing their partnerships for better representation on their site, link-building, etc.

I`m wondering if there is any FoodEstablishment or Service schema that would be good to add to their catering services page? Something that would call-out to the fact that they cater in this area, at these locations. Does anyone know of something like that or have any recommendations?

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Selected answers from the Dumb SEO Questions G+ community.

  • Michael Martinez: I`m not sure if there would be any advantage to using schema because I don`t know of any major SERP features where such markup could be used. If they are only catering to a small number of locations then their own native search function doesn`t need that kind of markup. I don`t know if they can create a page for each venue and use appropriate schema markup there. I guess if, say, a ticketing Website could do that then there is no reason why your client couldn`t do it. But if no external tools use that markup it`s wasted effort.

View original question in the Dumb SEO Questions community on Facebook, Thursday, October 4, 2018).

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