Affiliate ticket-selling website `brand.com`:
(Ticket bookings provided on behalf of the affiliate site)
Ticket supplier number 1. ticket supplier has enabled a CNAME to sub-domain - ie tickets.brand.com
Ticket supplier number 2. ticket supplier arguably has a better range of tickets BUT doesn`t enable a CNAME and all tickets bought via their own domain and sub-domain - ie as brand.ticketsupplier2.dot.com
Is number 2 a major seo/marketing downside by not enhancing brand name? - BUT... ticketsupplier2 has a substantial `good` reputation.