Curious how others approach Services pages

Selected answers from the Dumb SEO Questions Facebook & G+ community.

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  Yuliana Kronrod: I always try to come up with an overarching theme to describe the services as a category - often a much lower search volume term but still highly relevant for those few who land on the page from organic. Plus include a value prop for the company. In short, may not be an impactful SEO page yet valuable from user experience perspective helping understand your offering and easily navigate the site.
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  Stockbridge Truslow: Agreed - the "Services" index page can be critical for SEO too - especially if the search term happens to be one where Mr. RankBrain can say, "I know he`s looking for one of the services this site offers, but I`m not sure which one." - WIth no "services" page, the choice is to send the searcher to the home page where they have to go down below the fold to find it, or flip a coin and send them to one of the services pages which may not be the one they were looking for. With the services page - Google has a better option. They can send them to a page that it knows features the general scope of what the searcher wants, and that will present them with limited options to sift through - one of which it is confident will take them to what they were searching for.