Dumb SEO Questions

(Entry was posted by Ryan Logan on this post in the Dumb SEO Questions community on Facebook, Thursday, March 8, 2018).

Curious how others approach Services pages

Hello. Curious how others approach Services pages (Parent Page). Please see the scenario below (high-level).




>>Service 1

>>Service 2

>>Service 3

Home Page: Below the fold, all services (3) have a sentence or two, along with a graphic/icon and a button that links to the service child page.

Services Page: Currently "empty". Navigation lists the page but it`s a dead link ("#").

Service 1 Page: Landing page for the service and off we go.

We often see this scenario where the Services parent page is just there and there is a struggle to find valuable content, that hasn`t already been mentioned on the Home page and more importantly...the service`s landing page.

Do you all at least put something on the Services parent page? Or, do you approach it like I`m often approaching it, having Services as a dead link and simply being used for NAV purposes. Thank you!

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Selected answers from the Dumb SEO Questions G+ community.

  • Yuliana Kronrod: I always try to come up with an overarching theme to describe the services as a category - often a much lower search volume term but still highly relevant for those few who land on the page from organic. Plus include a value prop for the company. In short, may not be an impactful SEO page yet valuable from user experience perspective helping understand your offering and easily navigate the site.
  • Stockbridge Truslow: Agreed - the "Services" index page can be critical for SEO too - especially if the search term happens to be one where Mr. RankBrain can say, "I know he`s looking for one of the services this site offers, but I`m not sure which one." - WIth no "services" page, the choice is to send the searcher to the home page where they have to go down below the fold to find it, or flip a coin and send them to one of the services pages which may not be the one they were looking for. With the services page - Google has a better option. They can send them to a page that it knows features the general scope of what the searcher wants, and that will present them with limited options to sift through - one of which it is confident will take them to what they were searching for.

View original question in the Dumb SEO Questions community on Facebook, Thursday, March 8, 2018).

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