There's nothing magic about integrating travel sites, hotel booking sites, event-ticketing sites with Google Now. You only need to add some markup to email notifications. "By adding schema.org markup to the emails you send your users, you can make that information available across their Google experience, and make it easy for users to take quick action. Gmail, Google Search and Google Now all already use this structured data. (...) Google Now brings users the right information at just the right time. For example, Google Now already provides updates to restaurant and hotel reservations or flight information received in Gmail. By marking up email notifications to your users, you can use Google Now to bring them similar updates about your services and products."
Applying schema to email is going to be of growing importance as more types of Google Now cards are developed. What's also notable is that those sites that have abandoned email (or at least see it as a the red-headed step-child) may need to think again and reinvest.
#email ; #googlenow ; #semanticweb ;
Tony McCreath: You can include all the same schema.org types but Google only uses some of them from websites, and others from emails. Their markup helper shows the typical types for each: ;https://www.google.com/webmasters/markup-helper/?email=true
W.E. Jonk: From the expert panel in this weeks SEO Questions hangout on air on 00:11:09 into the YouTube video: https://dumbseoquestions.com/q/can_anyone_tell_me_if_the_same_schema_markup_can_be_used_onsite_as_in_emails
Can anyone tell me if the same schema markup can be used onsite as in emails? 
