(Entry was posted by Russell Jamieso on this post in the Dumb SEO Questions community on Facebook, 02/19/2014).

A question on HTML5 microdata.

A question on HTML5 microdata: what are the SEO benefits, if any, of marking up your business location and contact information in the site footer, with Organization, Place, Postal Address and Geo-coordinates schemas? https://support.google.com/webmasters/answer/146861 ?

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YOUR ANSWERS

Selected answers from the Dumb SEO Questions Facebook & G+ community.

Russell Jamieson: A question on HTML5 microdata: what are the SEO benefits, if any, of marking up your business location and contact information in ;the site footer, with Organization, Place, Postal Address and Geo-coordinates schemas? ;https://support.google.com/webmasters/answer/146861 ;
Simon Bonello: I believe Google looks for consistency across a local business' digital footprint. Address, contact details, opening times etc. should be accurate and the same everywhere. As far as I am aware marking it up with microdata just helps Google identify it more. And of course Google may choose to list it in result pages with your site which gives you much more presence.
David Cohn: From everything I've read the markups help Google by identifying that this is a real business, and verifying that the address and phone number etc. Are real and valid.

You don't need to use them, but it helps googles bot know that they have correct info.